Read my piece on the technology that has taken over our lives and find out what the research says about a potential backlash.
Article: 2018 Branding Trends
Read my research-based interview on 2018 brand trends for a global design blog.
Video Scripts and Voiceovers: Making the Technical Accessible
The world is becoming more visual by the day, but sometimes an invaluable service doesn't readily lend itself to breathtaking photography or engaging video. That was the case for a healthcare technology client that offers crucial equipment planning and transitioning services to hospitals and other healthcare facilities. I worked closely with the client team to … Continue reading Video Scripts and Voiceovers: Making the Technical Accessible
Digital Report: Shopping Makes the Man
Research-based, media-focused report on men's attitude toward shopping and how developers can appeal to them.
Digital Content: Trends and Future-Casting Websites
Utilizing the client's existing research, I built a narrative about the future of retail and shopping centers for a web-based report.
Service: Ghostwriting
Ghostwriting articles and blog posts for my clients is a core part of my content strategy services.
Service: Communications Strategy
Communications is about so much more than just good writing. It starts with understanding who you are, what differentiates your company from others and, perhaps most importantly, who your clients are.
Portfolio Samples: Expert Articles on Content Marketing
I have written extensively about content marketing and communications advice for brands, big and small.
People Profile: Shirley Cheng
I interviewed one of the leading retail store designers in Hong Kong for the client's internal magazine with a circulation of 25,000. The article was well-received and used in additional media and marketing efforts.
Claire Propsting 